Don’t inflict the January blues on your business

Did you know January is actually one of the best times to market your company?

January is when people come back refreshed after the Christmas break and start to plan the year ahead. Budgets will be being set for the next financial year, so while companies are working out what to allocate their budget to, why not make the most of this ideal opportunity to gain their business?

This is where we come in!
Kinesis can help you move forward. We offer email campaigns at great value for money. We also offer more traditional methods such as leaflets and newsletters.
 
Make sure your marketing collateral is up to date
Before you decide on running a new campaign you may want to make sure all your collateral is up to date. For instance, do you have enough business cards or letterheads? Are all your contact details up to date?
 
Kinesis are also able to fulfill all your collateral needs, whilst giving you fantastic value for money. 

So if you want to give your company a good start to the year, then why not contact us and see how we can help you? 

t: 0844 941 1105
e: info@kinesismarketing.co.uk
w: www.kinesismarketing.co.uk

Our way of saying Merry Christmas to you!

We would like to wish you a Merry Christmas by offering you fantastic discounts on our email packages.

Below are some examples of the packages we offer and the savings you can make;

Contact us now to take part in this fantastic offer. Order must be placed by 31st December 2011, and emails must be distributed by 31st January 2012. Email addresses must be provided by you (alternatively we can source data at an extra charge). We will provide you with statistics on the success of your email campaign, such as open rate etc.
 
If you have any questions or require and further information please don’t hesitate to contact us on any of the details below 

 

t: 0844 941 1105
e: info@kinesismarketing.co.uk
w: www.kinesismarketing.co.uk 

Merry Christmas from Kinesis and all the best for 2012!

 

Happy Pancake Day!

Today is ‘Shrove Tuesday’ which means it’s time to indulge ourselves by eating pancakes! Why not have them for your dessert tonight?

Here’s a quick recipe just for you:

• 2 cups (300g) self raising flour
• 1/2 cup (75g) plain flour
• 2 tblsp caster sugar
• 580ml milk
• 80g butter (melted and cooled)
• 1 egg, lightly whisked

Sift flour into a bowl.  Add sugar and stir well.  Add milk, butter and egg.  Whisk until well combined.  Add 1/3 cup of the mixture to a frying pan.  Cook for 2 minutes or until bubbles appear on the surface.  Carefully turnover and cook for 1 minute. Now repeat again for your next pancake, and again, and again – okay, you get the picture!!

Now serve with your favourite topping such as; a drizzle of lemon and some sugar, or golden syrup.

Enjoy!!

Kinesis chosen by Foundation for Peace

Warrington based educational peace charity – The Tim Parry & Johnathan Ball Foundation for Peace recently reached out to the local community of marketing and design companies to see if any were interested in providing their creative time free of charge to take the Foundation through a rebranding exercise.  After a fantastic response and careful deliberation by the Board of Trustees, Kinesis Marketing came out on top and was officially congratulated by Foundation Chief Executive, Clare White, at the charity’s recent Valentines Ball at The Park Royal Hotel.

The new design is a mixture of old and new, it incorporates the images of both Tim and Johnathan yet brings another dimension with the use of stylised artwork, appropriate imagery and bold modern fonts.

Steve Nurdin, head of Marketing at Kinesis comments “We were absolutely delighted to be asked by one of the Trustees if we would be prepared to offer some of our time to looking at logo options – it took us about 5 seconds to agree this was worthwhile use of our time and are over the moon to have been chosen as the winning agency”

Kinesis commissioned Nigel Murray, Senior Graphic Designer at Uber Creative Design to work on the project.  Nigel gives some background to the rationale: “It was important to respect the values of the Foundation at all times whilst creating a brand that would do them justice.  Birds are seen by many as the embodiment of liberty & the Dove in particular is seen as a symbol of love between human beings and for peace.  The olive branch signifies peace and forgiveness in many cultures  – particularly in the Roman age where it signifies “seeking peace in times of war”.  This we felt completely embodied what the Foundation is all about and we set about creating the logo around this”.

Foundation Chief Executive, Clare White, said: “We were really pleased with the design produced by Kinesis. It fulfilled the brief exactly and they have been very supportive in developing the logo free of charge. The new logo more appropriately reflects how the Foundation is developing as an organisation which empowers people affected by violent conflict to make a positive contribution.”

If you would like to know more about the Foundations’ activities, go to www.foundation4peace.org

“If you aim at nothing you will hit it every time!”

No idea who is credited with saying this, but it is a great quote which you may (or may not) have come across in a business context. It encapsulates the essence of planning and setting goals/objectives. Because if you aim for nothing that’s probably what you’ll get.

Marketing strategy is a fantastic way to start the process of aiming for “something”. Think of it in terms of that classic movie “Back to the Future”. If you could ask Doc Brown to send you one year into the future to have a meeting with yourself where you would ask “Have you done what you set out to do?” What would be your ideal answer? This is your target.

Setting objectives (goals) is important but remember SMART (Specific, Measurable, Achievable, Relevant & Time-bound). A good marketing strategy will then work backwards from this to develop the plan.

Oh, and by the way, when you throw the arrow, remember that you aim above the bullseye in order to hit it!

Come and join Kinesis for a drink later!

Kinesis will be at GO Networking’s regular First Friday Club from 4:30pm in the Vibe Cafe at the Village Hotel in Warrington.  So join us for a drink and a chat its free to attend just register here

Could you better the meerkat?

Most people will agree that the ‘Compare the Meerkat’ campaign launched by Comparethemarket has proved very successful for the company, but has it been enough?

Comparethemarket will be calling for pitches from both media and digital agencies whilst they review their marketing strategy. The selected agency will have the privilege of looking after online marketing and the redesign of their current website.

So be prepared, if their television ads are anything to go by then soon you won’t be able to escape Alekandr and his gang online either!

Need a map to direct clients to your office?

Visit Uber Maps and get yourself one for your company, we got one and we think its great; nice and simple and even better – they tailor it to match your branding!

Talk about a successful product launch!

The new phone released by Apple (iPhone 4) has reached sales of 1.7m in just three days! This makes it Apple’s most successful ever launch. Read more here

Information sourced from New Media Age

Good morning world!

Kinesis would like to say hello for the first time from their blog!